photo of Karen Maina

Karen Maina

Karen Maina is a marketing expert with more than 10 years of experience. She works as a freelance alternative health, and B2B SaaS content strategist and copywriter.

Posts by Karen Maina

5 people around a work desk

6 Important Questions to Ask as an Early-Stage Startup

Launching a startup is an exciting journey. It is filled with opp...

An entrepreneur talking on the phone next to a board with a productivity plan

7 Ways to Build a Highly Productive Startup Team

As the founder of a startup, productivity is one of the most impo...

Doctor in lab coat holding a smartphone. Photo by National Cancer Institute.

A Health Tech Startup's Journey to Improve African Healthcare

Africa faces numerous healthcare challenges that create a double-...

Three people standing in front of a group while making a presentation

Angel Investors vs. Venture Capitalists: Which is Best for Your Startup?

As a startup, financing is one of the biggest hurdles you ever fa...

Three people talking around a table. Photo by airfocus on Unsplash.

Beyond the VC: Alternative Startup Funding Strategies

When start-up entrepreneurs hear funding, their minds immediately...

Graphic of Cova mobile app with text "track all your assets in one place"

Case study: Cova's Unfulfilled Promise of All-in-One Wealth Management

Cova was a Nigerian wealth-tech startup founded in December 2021 ...

Visual representation of branding, identity, and marketing strategies. Stock Photo. Photo by Eva Bronzini on pexels.com

Crafting a Compelling Brand Identity for Your Startup

Building a strong and memorable brand identity is a great way to ...

Coins in a jar with a plant growing out of the jar

Effective Strategies for Startups to Mitigate Currency Devaluation

As a startup, especially one that relies on imports, operates in ...

Man backing the camera as he looks at a board containing many pieces of paper with different information. Image by StartupStockPhotos.

Funding Your Startup: Bootstrap or Find Investors?

To bootstrap or to seek investors? Which is right for you? Fundin...

Laptop with text "Incredible ways to increase your revenue while maintaining satifaction"

How to Get Early Traction for Your African Startup

As a new startup, getting new users is the biggest challenge you ...

Graphic of steps to executing a business: idea, planning, strategy and success

How to Start Your Kenyan Startup

Kenya has been called the Silicon Valley of Africa. It has a rapi...

Man sitting with his laptop on his lap with a laptop bag on a stool beside him

Investing in Startups 101: High Stakes, High Rewards

Investing in startups is a high-risk, high-reward endeavour. It r...

Women Startup at a Strategy Meeting

Startup Growth Strategies: Scaling Your Business for Success

Most startups have an average lifespan of 3 years before the busi...

Woman in front of an iMac. Image by StartupStockPhotos"

Taking Your Startup Global: A Comprehensive Guide to International Expansion

As a startup founder, the first challenge is starting and growing...

A group of people standing around a table. Photo by Musemind UX Agency.

The Growing Trend of Startup Mergers and Acquisitions in Africa

Mergers and acquisitions are a major part of business expansion a...

5 people around a work desk

The Increasing Cybersecurity Attacks in Africa

Fintechs, e-commerce, and digital transformation are high-growth ...

Man whispering into the ears of a woman. Photo by DC Studio.

The Top 10 Startups in Africa and the Secrets to Their Success

When you start a business, your agenda is success. This can be se...

various people in a coworking space

Top 9 Startup Incubators and Accelerators in Kenya

Kenya has often been dubbed the African Silicon Valley. It is hom...

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What are SMEs and How Do They Differ from Startups?

When you talk about small businesses, the first thought that come...

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Why African Startups fail in their first 5 years

There has been a burst of startups across Africa over the past fe...