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Chopnownow
Food delivery service.
- Category:
- FoodTech
- Country:
- Nigeria
- Founded:
- 2020
- Cause of Failure:
- Rising input costs, price competition
- Outcome:
- Shutdown
- Shut Down in:
- February 2024
- Founders:
- Olamide Olaleye
- Number of Founders:
- 1
- Number of Employees:
- Unknown
- Funding Amount:
- Unknown
- Last Funding Round:
- Unknown
- Notable Investors:
- Unknown
About Chopnownow
Chopnownow was a food delivery service that delivered meals to customers in Lagos, Nigeria. Initially, it operated as a single-location dark kitchen, focusing on rapid delivery of affordable meals to Lekki and Victoria Island's business districts.
What went wrong?
As a price-competitive restaurant, ChopNowNow faced challenges in adapting to rising input costs. Reluctant to increase prices for price-sensitive customers, the company resorted to cost-cutting measures as its primary strategy.
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“Free delivery brings disloyal customers,” ChopNowNow founder muses as he pivots to grocery deliveryDon't become a case study
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