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Freshbag
Connecting the farm to the street vendor.
- Category:
- Agriculture
- Country:
- Cameroon
- Founded:
- 2019
- Cause of Failure:
- Informal sector unreliability / Working capital drain
- Outcome:
- Shutdown
- Shut Down in:
- August 2024
- Founders:
- Brice Mvogo
- Number of Founders:
- 1
- Number of Employees:
- 11-50
- Funding Amount:
- $150.00 K
- Last Funding Round:
- Seed
- Notable Investors:
- GreenTec Capital Partners
About Freshbag
A digital procurement platform in Cameroon that sourced fresh produce directly from smallholder farmers and delivered it to urban street vendors, bypassing traditional middlemen.
What went wrong?
Freshbag struggled with the inherent volatility of informal street vendors, who were often reluctant to commit to formal contracts or digital tracking. This led to high churn and revenue leakage, compounded by the logistical costs of the Yaoundé-based supply chain.
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