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Gro Intelligence
Agritech data & analytics.
- Category:
- Agriculture
- Country:
- Kenya
- Founded:
- 2012
- Cause of Failure:
- Value proposition not clear, lack of product-market fit
- Outcome:
- Shutdown
- Shut Down in:
- May 2024
- Founders:
- Sara Menker
- Number of Founders:
- 1
- Number of Employees:
- 101-250
- Funding Amount:
- $117.60 M
- Last Funding Round:
- Series B
- Notable Investors:
- Intel Capital, Africa Internet Ventures
About Gro Intelligence
Gro Intelligence was an agricultural insights platform that provided data and analytics to help farmers make informed decisions. Gro Intelligence's audacious vision wasn't just met with applause, it caused investors to flock to the company. By 2021, the company was sitting on a cool $117 million cash pile, with tech giants like Intel Capital and Africa Internet Ventures eager to be a part of the agricultural revolution.
What went wrong?
This lack of a clear and demonstrably valuable product offering ultimately drove away investors and left Gro struggling to secure the funding necessary to sustain its ambitious vision.
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