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Gro Intelligence

Agritech data & analytics.

Category:
Agriculture
Country:
Kenya
Founded:
2012
Cause of Failure:
Value proposition not clear, lack of product-market fit
Outcome:
Shutdown
Shut Down in:
May 2024

Founders:
Sara Menker
Number of Founders:
1
Number of Employees:
101-250
Funding Amount:
$117.60 M
Funding Rounds:
Series B
Notable Investors:
Intel Capital, Africa Internet Ventures

About Gro Intelligence

Gro Intelligence was an agricultural insights platform that provided data and analytics to help farmers make informed decisions. Gro Intelligence's audacious vision wasn't just met with applause, it caused investors to flock to the company. By 2021, the company was sitting on a cool $117 million cash pile, with tech giants like Intel Capital and Africa Internet Ventures eager to be a part of the agricultural revolution.

What went wrong?

This lack of a clear and demonstrably valuable product offering ultimately drove away investors and left Gro struggling to secure the funding necessary to sustain its ambitious vision.

Continue reading

The Impact of Gro Intelligence's Shutdown on the Agritech Industry

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