Intelligence Lab
Predict the next failure before it happens.
We've turned the data from RejaReja into a stress-test model. Simulate this deal's risk profile in our new Laboratory.
Run a Pre-Mortem
RejaReja
Kenyan online marketplace.
- Category:
- Ecommerce
- Country:
- Kenya
- Founded:
- 2020
- Cause of Failure:
- Lack of product-market fit, cashflow issues
- Outcome:
- Shutdown
- Shut Down in:
- April 2024
- Founders:
- Mesongo Sibuti, Tesh Mbaabu
- Number of Founders:
- 2
- Number of Employees:
- 251-500
- Funding Amount:
- Unknown
- Last Funding Round:
- Non-equity Assistance
- Notable Investors:
- Unknown
About RejaReja
RejaReja was a Kenyan e-commerce platform that allowed users to buy and sell goods and services. RejaReja promised retailers access to popular FMCG (Fast-Moving Consumer Goods) at wholesale prices with convenient delivery within 24 hours.
What went wrong?
Tesh Mbaabu, a co-founder of RejaReja, acknowledged challenges in a phone chat with TechCabal. He explained that despite their best efforts to find a sustainable approach.
Continue reading
Case study: Why MarketForce Shut Down RejaRejaSubscribe to our newsletter
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