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Simplifying Africa's food supply chains
Kenya's flagship B2B agri-logistics platform that connected rural smallholder farmers and FMCG manufacturers directly to informal urban retail kiosks (dukas), attempting to eliminate food supply chain inefficiencies across East Africa.
An asset-heavy logistics model (massive fulfilment centres, cold chains, credit lines) led to unsustainable cash burn. When the macroeconomic environment worsened and follow-on equity vanished, mounting debt, vendor lawsuits, and an overdue restructuring pushed the operating entity into statutory administration.
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