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YoLa Fresh
Modernising Africa's fresh food supply chain.
- Category:
- Agriculture
- Country:
- Morocco
- Founded:
- 2023
- Cause of Failure:
- Capital exhaustion / Series A collapse
- Outcome:
- Shutdown
- Shut Down in:
- October 2026
- Founders:
- Larbi Alaoui Belrhiti, Youssef Mamou
- Number of Founders:
- 2
- Number of Employees:
- 51-100
- Funding Amount:
- $9.00 M
- Last Funding Round:
- Pre-Series A
- Notable Investors:
- Unknown
About YoLa Fresh
A Moroccan B2B agritech platform that digitized the fresh produce supply chain by connecting smallholder farmers directly with traditional retailers and food service operators, aiming to reduce post-harvest waste and price volatility.
What went wrong?
Despite scaling rapid gross merchandise volume and boasting an executive pedigree from Jumia and Careem, YoLa Fresh was caught in the high-capex trap of cold storage, physical delivery fleets, and razor-thin fresh produce margins, failing to secure the critical follow-on funding needed to achieve profitability.
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How YoLa Fresh Raised $9M—and Still Shut DownDon't become a case study
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