Case Study

Analysis of publicly available information about selected startups and drawing conclusions about why they succeeded/failed.

Person Putting Coin in a Piggy Bank. Photo by maitree rimthong on pexels

The Okra Effect: Why Open Banking Innovators Struggle to Monetise

February 16, 2026

Photo of founder of Bento Africa, Ebun Okubanjo

The Cautionary Tale of Bento Africa

January 26, 2026

Photo of HerRyde logo. Image by HerRyde on Instagram.

HerRyde: A Post-Mortem

August 02, 2025

Five Oblong Medication Pills. Photo by Julie Viken by pexels.com

Case study: The factors that led to Medsaf's closure

June 28, 2025

Photo of Kune Food banner showing a variety of food items.

A Recipe for Failure? Inside Kune Food's Sudden Closure

June 07, 2025

Picture of founder, Honey Ogundeyi

Case Study: Why Nigerian EdTech Startup Edukoya Shut Down Despite Early Success

May 17, 2025

A Person Receiving a Boxes

Kloud Commerce: A Case Study in a Startup's Fatal Flaws

March 29, 2025

Road network showing bridges and cars

Case study: What Really Happened to WhereIsMyTransport?

March 22, 2025

Four people wearing face masks. Photo by cottonbro studio on pexels.com

Case Study: Why Redbird Health Tech Shutdown

March 15, 2025