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Case Study

Analysis of publicly available information about selected startups and drawing conclusions about why they succeeded/failed.

Emmanuel Okon exhibiting VMedKit at Innovation Showcase Week (ISW) 2020.

Case Study: VMedKit's Early Wager on Virtual Reality Exposure Therapy

August 10, 2026

Close-up of a hand holding a phone displaying streaming apps in front of a TV with multiple app icons. Photo by Jakub Zerdzicki on pexels.

The Pioneer's Dilemma: Why Wabona Didn't Survive the Streaming Wars

July 23, 2026

Close-up of a nurse organizing pills and medications on a table in a care setting. Photo by Kampus Production on pexels.

Meditell: The Startup that Arrived Too Early

June 22, 2026

Two businessmen in suits engaging with a mobile phone on a busy street in Dakar. Photo by Libasse El Arbi Ndoye on pexels.

How the 2015/2016 Class Rewrote African Fintech

June 15, 2026

Creative depiction of money and cards safeguarded under a glass dome by a hand on a blue backdrop. Photo by Monstera Production on pexels.

The Hidden Cost of the 2021–2022 Mega-Round Boom

June 08, 2026

Person Holding Black and White Electronic Device

The Revenue or Death Era: Analyzing the Shutdown of Joovlin file

April 22, 2026

Upset young black guy covering face with hand while working remotely on netbook. Photo by Alex Green on pexels.com

Why the Silicon Valley Playbook Failed Early Fintechs

March 09, 2026

Person Putting Coin in a Piggy Bank. Photo by maitree rimthong on pexels

The Okra Effect: Why Open Banking Innovators Struggle to Monetise

February 16, 2026

Photo of founder of Bento Africa, Ebun Okubanjo

The Cautionary Tale of Bento Africa

January 26, 2026